3 Social Media Strategies to Win in 2025: Insights from Krista O'Neil

Social media is constantly evolving, and as we approach 2025, it’s essential for businesses to adapt their strategies to stay relevant and successful. In a recent podcast, Krista O'Neil, founder of Miss Social Media, shared valuable insights on how local businesses can leverage social media to connect with their communities and grow in the coming year. Here are the top takeaways from the conversation.

1. The Power of Authenticity and Organic Content

One of the key takeaways from Krista’s discussion is that authenticity will remain at the core of successful social media strategies. While flashy advertisements and overly polished content may have worked in the past, today’s social media users are craving something real. Krista believes that social media is the biggest referral network out there, and much like in-person networking, people want to engage with businesses that show genuine behind-the-scenes content.

Instead of simply posting promotional material, businesses should focus on creating organic content that showcases the human side of the company. This can include things like:

• Behind-the-scenes glimpses of daily operations

• Meet-the-team posts

• Sharing personal stories or challenges

By showcasing real people and authentic moments, businesses can build stronger connections with their audience, which is key for long-term growth.

2. Don’t Force Yourself into the Spotlight

Many business owners are reluctant to get in front of the camera, and Krista understands this challenge. Whether it's the fear of speaking on video or simply not enjoying the spotlight, many business owners shy away from social media because they feel uncomfortable. But here’s the thing: You don’t have to be the face of your business to succeed on social media.

Krista suggests highlighting other people in your business, such as employees or team members. You can also focus on providing valuable content that doesn’t require personal exposure. This could include sharing expert advice, offering helpful tips, or showcasing customer testimonials. While personal content is powerful, it’s not the only way to engage with your audience.

If you’re an entrepreneur who dislikes being on camera, Krista advises working with a social media strategist who can help you develop a strategy that works for your comfort level. It’s all about finding a balance that feels authentic to you while still allowing your business to thrive.

3. Embrace Change and Step Out of Your Comfort Zone

In 2025, social media will continue to evolve with new platforms, changing algorithms, and shifting trends. Krista emphasizes that staying ahead of these changes requires a willingness to be adaptable. As a business owner, you must be open to trying new things, even if they feel uncomfortable at first.

Krista herself has faced numerous challenges in her entrepreneurial journey, including multiple failed business ventures before finding success with her print publication and eventually launching Miss Social Media. She encourages business owners to embrace failure as a learning opportunity. After all, growth happens outside of your comfort zone.

Key Takeaways for 2025 Social Media Success:

• Authentic and organic content will resonate more than ever with your audience. Show the real people behind your business.

• You don’t have to be in the spotlight if you’re uncomfortable. There are plenty of ways to create engaging content without putting yourself in front of the camera.

• Adaptability is key. Social media is constantly changing, and businesses that stay open to new strategies and tools will be the ones that succeed.

Final Thoughts

As Krista puts it, “Social media is the biggest referral network.” For 2025, it’s all about staying authentic, finding content strategies that work for you, and being open to change. Whether you’re a small business owner or an established brand, following these principles will help you connect with your audience in a genuine and meaningful way.

Are you ready to embrace these strategies in 2025? It’s time to step out of your comfort zone, get creative, and watch your business grow!