People Need to Know You, Like You, and Trust You — Online

🌎 People Need to Know You, Like You, and Trust You — Online

Hey friends,
Pete Kane here — Podcast Pete, Certified High Performance Coach — and I want to share something today that could absolutely change the way you show up in this digital world we’re living in.

Let’s be real:
It’s not enough anymore to just be good at what you do.
You could have all the certifications, the experience, the passion… but if people don’t know you, like you, and most importantly — trust you online — then you’re invisible in the eyes of the people you were meant to serve.

📚 The Power of Timeless Wisdom in a Modern World

That book I held up in the video — How to Win Friends and Influence People by Dale Carnegie — my dad gave that to me years ago, and I’ve carried it with me ever since. It’s a classic for a reason.
Back then, Dale Carnegie was changing lives in a local world.

But today?
The world is global — and that means your presence, your message, and your reputation need to be global too.

🚀 The 7–11–4 Rule That Will Transform Your Influence

Here’s something game-changing I learned from Daniel Priestley:
If you want someone to trust you enough to do business with you or invite you into their circle, you’ve got to pass the 7–11–4 test:

• 7 hours of content consumed

• 11 buying signals or interactions

• 4 different platforms

Let that sink in.
This is not about quick wins. This is about building a relationship at scale.

👀 Curiosity > Convincing

I’m not here to convince anyone. I don’t “pitch.”
I plant seeds of curiosity.

If someone isn’t interested in having a conversation, that’s okay. But if they are — if they lean in, if they say, “Tell me more…” — then we’re on to something powerful.

🧭 Your Digital Trail Is Your Trust Score

People are Googling you.
They’re watching your YouTube videos, listening to your podcast, reading your blog, checking your social media.
And if there’s nothing there — no story, no content, no value — the journey ends before it even begins.

Imagine if someone running a major conference or organization wanted to invite you as a guest or speaker. They’re going to do their homework. They need to trust that bringing you in makes them look good. And that trust is earned online.

🎁 The Gift That Keeps on Giving

The biggest gift I can offer you?
A love for learning. A hunger for personal growth.
Because when you commit to getting better — every day — the magic already inside you starts to come alive.

💬 Let’s Connect

I’d love to get to know you. Really.
Go to petekane.me/connect — be a guest on my podcast. Tell your story. Let’s build something together. Let’s help the world know, like, and trust you.

Because here’s what I believe with every fiber of my being:

👉 Be bold. Shine out. Make an impact.
The magic’s already in you.

Let’s go.

— Pete