Can a Marketing Strategy Work? Becoming a Key Person of Influence Online

The question isn’t whether marketing strategies still work — it’s whether you’re adapting to the revolutions shaping our world. Today, we’re living in the middle of multiple transformations at once: the entrepreneurial revolution, the digital revolution, the AI revolution, the mobile revolution, and even a personal development revolution. These forces aren’t coming “someday.” They’re here now, creating the biggest opportunity in history for anyone willing to step up and leverage them.

Why Online Influence Matters

Imagine meeting someone at a networking event. You connect, share a great conversation, and later they search for you online. If your digital presence is thin — maybe just a LinkedIn page or a dated website — the journey with you ends there. In today’s world, being influential offline isn’t enough. Visibility online is what allows people to build trust and choose to follow you further.

Daniel Priestley, author of Key Person of Influence, calls this the power of being “searchable.” His idea of the 1177114 principle highlights that people need multiple touchpoints — seven hours of content, eleven buying signals, across four platforms — before they truly trust and engage with you.

Building the “Know, Like, and Trust” Factor

Our brains filter information by focusing only on what comes from people we already know, like, and trust. That’s why it’s critical to create consistent content — podcasts, videos, blogs, workshops — so that when people look you up, they find a trail of credibility. Pete Kane himself has produced more than 400 podcasts and over 1,500 videos. His advice is simple: reps matter. The more you create, the more trust you earn.

Combining Human Intelligence and AI

Another key theme is leveraging AI. Artificial Intelligence can save hours of repetitive work and open doors to scaling your influence. But AI isn’t a replacement for human intelligence — it’s a partner. The future belongs to those who combine HI (human intelligence) and AI to maximize efficiency, creativity, and client value.

A Clear Pathway to Influence

The journey from local recognition to global influence doesn’t happen by accident. It requires strategy, consistency, and community. Whether it’s following mentors like Daniel Priestley or Brendon Burchard, building a multi-platform presence, or committing to habits of high performance, the goal is the same: create so much value online that people can’t ignore you.

The Takeaway

Marketing strategies work — but only if you evolve with the times. In today’s fast-moving landscape, influence means showing up consistently online, leveraging technology like AI, and being intentional with your content. Your future clients are already searching. The real question is: what will they find when they look you up?

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Would you like me to make this blog more personal as if Pete Kane himself wrote it (first-person storytelling), or keep it in this professional third-person tone?

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please make a paragraph form as if you're petek nae

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Got it—here’s a rewritten blog version in first-person voice as if Pete Kane is speaking:

Can a Marketing Strategy Work? Becoming a Key Person of Influence Online

Good day, my friends. Pete Kane here, certified high performance coach and host of Podcast Pete. I get asked all the time: does a marketing strategy really work in today’s world? The answer is a resounding yes—but only if you’re willing to adapt. We are living through an entrepreneurial revolution, a digital revolution, an AI revolution, a mobile revolution, and even a personal development revolution. All of these are colliding at once, creating the biggest opportunity of our lifetime. But here’s the truth: if someone meets you, has a great conversation, and then looks you up online only to find nothing—no videos, no podcasts, no content—then the journey with you is over before it begins.

I learned this lesson years ago. That’s why when you search for me—type in Pete Kane Podcast—you’ll find page after page of my content. Over 1,500 videos, 400+ podcasts, and countless workshops. You may not like me, but you won’t run out of material to get to know me, and that’s the key. Daniel Priestley, in his book Key Person of Influence, explains the formula 1177114: people need at least seven hours of content, across four platforms, with eleven buying signals before they truly trust and engage with you. That’s how you move from being a local influencer to a global one.

This is why reps matter. I didn’t build my influence overnight. I put in the time, created the content, and built the trail for people to follow. I don’t consume social media the way I used to—I focus on producing. And now, with AI, the game has changed again. I save hours of work each week by letting AI handle the tedious tasks while I double down on coaching, courses, and podcasting. Human intelligence combined with AI is a powerful force, and it’s one every business owner must learn to harness if they want to stay relevant.

At the end of the day, the real question is this: when people look you up, what will they find? Will they see someone invisible online, or will they see a key person of influence with a clear message, a visible presence, and a trustworthy reputation? The future is bright if you choose to adapt, create consistently, and leverage the tools available to you. I’ve seen it work, not just for me but for the many people I coach. That’s why I invite you to join me on this journey—to step up, stand out, and become a true person of influence in this digital world.